We are lucky that photography is a broad church and can so readily be different things to different people. Doug and I have chosen to dwell in that murky wilderness where art and photography collide, pushing against convention and ad-libbing as we go. It’s not for everyone. It’s not even for most people. Perhaps it was inevitable that eventually we would have to break away. We have some exciting new ideas to push ahead with. We cannot (and nor would we want to) claim that we will try to undercut Light and Land - our objective is more about taking smaller groups away to be immersed in an environment that emphasises the development of self expression and creative vision. This will always take priority over 4am sunrise shoots and honeypot locations.
I know my reluctance to engage in social media promotion has not been helpful during my time with Light and Land and I’m lucky that this is something that Doug excels at. We are currently in the fortunate position of having tours sell out to our mailing list clients thus avoiding the need to promote through the usual channels. However we are realistic enough to see that this will probably not always be the case. We also realise the shadowy figure of the VAT man lurks as we edge ever-closer to the threshold, so our decision to stand entirely on our own does not come without impediment.
In the meantime we have been completely overwhelmed and moved by the outpouring of email support we have received following the announcement of our decision yesterday to the people on our mailing list. Thank you so much; it means a great deal.
As I write we have a tour to Bilbao - launched about five hours ago to the people on our mailing list- now has just one space remaining*. It feels like a good omen.
*The tour is now fully booked